Success Story of E-Commerce Company
Recovering
Abandoned Carts
& Maximizing Sales
Challenge:
Key Takeaway:
Solution:
Pre-AIris Metrics:
- Ad Spend: €200,000 per quarter
- Leads Generated: 100,000
- Abandoned Carts: 40,000 (40%)
- Cost Per Lead: €2
- Customer Acquisition Cost: €40
Results After 3 Months with AIris:
- Re-engaged Leads: 40,000 abandoned carts
- Recovered Sales: +27% increase in completed purchases
- Cost Per Customer Acquisition: Reduced from €40 to €26 (35% decrease)
- Revenue Growth: €750,000 additional revenue from recovered customers
- Operational Efficiency: Eliminated the need for a 6-person manual follow-up team